Privacy policy

Last updated: September 28, 2026

This Privacy Policy explains how PawsFable ("PawsFable", "we", "us") collects, uses and shares your personal information when you visit pawsfable.com (the "Site"), buy from us or contact us.

PawsFable is operated by ALL THE BEST INTERNATIONAL LIMITED, RM A08, 2/F, LEE KA IND BLDG, 8 NG FONG ST, SAN PO KONG, HONG KONG. For any privacy question, email support@pawsfable.com.

1. Information we collect

Information you give us - Contact details: name, email address, phone number (optional), shipping and billing address. - Order details: products purchased, order value, delivery preferences. - Messages you send us, including photos you share for returns or reviews. - Newsletter sign-ups and survey or review responses.

Payment information is entered directly into our payment providers (such as Shopify Payments and PayPal). We do not see or store your full card number.

Information collected automatically - Device and browser information, IP address, approximate location, pages viewed, items added to cart, and how you arrived at the Site. - This is collected using cookies, pixels and similar technologies (see section 5).

2. How we use your information

  • To process and deliver your orders, send order and shipping updates, and handle returns and refunds.
  • To answer your questions and provide customer support.
  • To send marketing emails or SMS if you have opted in. You can unsubscribe at any time using the link in every email.
  • To show you relevant advertising on platforms such as Meta (Facebook and Instagram), Google and TikTok, and to measure how well our ads work.
  • To improve our Site, products and services, and to prevent fraud and keep our Site secure.
  • To meet our legal, tax and accounting obligations.

3. Who we share information with

We only share personal information with service providers who help us run our business, and only as needed:

  • Shopify — our e-commerce platform, which hosts the Site and processes orders. See Shopify's privacy policy at https://www.shopify.com/legal/privacy.
  • Payment providers — such as Shopify Payments and PayPal, to process payments.
  • Fulfillment partners and carriers — our partner warehouses and delivery companies receive your name, address, phone number and order contents so they can ship your order.
  • Email and customer service tools — to send order emails, newsletters and answer messages.
  • Review and order-tracking apps — such as Judge.me (reviews) and Track123 (order tracking).
  • Advertising and analytics partners — such as Meta, Google and TikTok (see section 5).
  • Authorities — when required by law or to protect our rights.

We do not sell your personal information for money. Some sharing with advertising partners may be considered "selling" or "sharing" under certain US state privacy laws; see section 7 for how to opt out.

4. International transfers

We are based in Hong Kong, and our service providers and fulfillment partners operate in several countries, including the United States, the United Kingdom, Australia, Canada, mainland China and Hong Kong. Your information may therefore be stored and processed outside your country. We take reasonable steps to make sure these providers protect your information in line with this policy.

5. Cookies, pixels and advertising

We and our partners use cookies and similar technologies to keep the Site working (for example, remembering your cart), understand how the Site is used, and show and measure ads. These include:

  • Google Analytics and Google Ads — to understand Site traffic and measure and personalise ads. You can learn how Google uses data at https://policies.google.com/technologies/partner-sites and opt out of personalised Google ads at https://adssettings.google.com.
  • Meta Pixel — to measure and personalise ads on Facebook and Instagram. Manage your ad preferences in your Facebook or Instagram settings.
  • TikTok Pixel — to measure and personalise ads on TikTok.

You can manage cookies through the cookie banner on our Site and through your browser settings. You can also opt out of interest-based ads from many companies at https://optout.aboutads.info (US), https://www.youronlinechoices.com/uk (UK) or https://youradchoices.com.au (Australia). Blocking some cookies may affect how the Site works.

6. How long we keep information

We keep order information for as long as needed to fulfil orders, handle returns and meet tax and accounting requirements (usually up to 7 years). Marketing information is kept until you unsubscribe or ask us to delete it.

7. Your rights

Everyone can ask us to access, correct or delete their personal information, or to stop sending marketing messages, by emailing support@pawsfable.com.

United States residents: depending on your state (for example California, Colorado, Connecticut, Virginia and others), you may have the right to: - know what personal information we collect and how we use and share it; - access, correct or delete your personal information; - opt out of the "sale" or "sharing" of personal information and of targeted advertising — use the "Your Privacy Choices" link in the footer of our Site, or email us; - not be treated differently for exercising these rights.

We honour Global Privacy Control (GPC) signals sent by your browser as a request to opt out. You can use an authorised agent to make a request on your behalf. We'll verify your identity before responding. If we deny your request, you may appeal by replying to our response email.

United Kingdom residents: under the UK GDPR and the Data Protection Act 2018 you have the right to access, correct, delete, restrict or object to our use of your personal information, and to data portability. We use your information to fulfil our contract with you (processing orders), for our legitimate interests (running and improving our shop and preventing fraud), with your consent (marketing emails and non-essential cookies, which you can withdraw at any time) and to meet legal obligations. If you're unhappy with how we handle your information, you can complain to the Information Commissioner's Office at ico.org.uk.

Australian residents: we handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth). You can ask to access or correct your information. If you have a complaint, email us and we'll respond within 30 days. If you're not satisfied, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

8. Security

We use Shopify's secure, encrypted checkout and limit access to personal information to people and providers who need it. No method of online transmission is 100% secure, but we work to protect your information.

9. Children

Our Site is not intended for children under 16, and we do not knowingly collect personal information from children.

10. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top shows when it was last changed. Significant changes will be highlighted on the Site.

11. Contact us

ALL THE BEST INTERNATIONAL LIMITED (trading as PawsFable) RM A08, 2/F, LEE KA IND BLDG, 8 NG FONG ST, SAN PO KONG, HONG KONG Email: support@pawsfable.com